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Increase Their Net Profit by 30 to 35%
In Just 82 Days.

The client was extremely frustrated as the account had become difficult to manage. Rising CPCs and an overall ACoS of over 100% were causing continuous losses, and they were close to shutting down the brand because they couldn't see a way to recover.

Account Performance Overview — ACoS & TACoS increasing trend

When they came to us, their only goal was to clear inventory and minimize further losses. However, after implementing our Profit Protocol System, the entire direction of the business changed.

We reviewed the account's year-over-year performance and found that both ACoS and TACoS had been consistently increasing, indicating the account was not being monitored and optimized effectively. As highlighted below, the account's key metrics clearly reflected this trend:

Account Key Metrics — Year-over-Year ACoS & TACoS Performance

We analyzed performance at the ASIN level to identify which products were driving results and which were underperforming. For the top-performing ASINs, we ensured inventory remained healthy to avoid stockouts, while ad spend on underperforming ASINs was reduced temporarily.

ASIN Level Analysis — Identifying Top & Underperforming Products

We identified that Sponsored Brand Video (SBV) was the best-performing ad type, while Sponsored Display was delivering the weakest results and consuming a significant portion of the budget inefficiently. We paused Sponsored Display and reallocated spend toward SBV campaigns — increasing sales velocity, strengthening organic rankings, and accelerating the account's recovery.

PPC Ads Analysis — Sponsored Brand Video vs Sponsored Display Performance

We identified search terms that had been consistently spending budget without generating any sales. These keywords were immediately negated across the account to eliminate wasted ad spend, improve traffic quality, and redirect the budget toward more profitable opportunities.

Search Term Analysis — High-Spend Zero-Sales Keywords Negated

We leveraged the Subscribe & Save strategy to improve profitability by encouraging repeat purchases — increasing customer retention, improving lifetime value, and contributing to more stable and predictable profit growth.

Subscribe & Save Strategy Implementation

Increased Subscribe & Save Subscriptions by 41% in next 8 months. This alone increased the customer's lifetime value from $23.96 to $163.62.

Subscribe & Save Subscriptions Growth — 8-Month Performance Graph

The client was selling a herbal chicken supplement in a highly competitive Amazon niche. Despite having a solid product, their listing was struggling with:

• Low click-through rate (CTR)
• Weak brand differentiation
• Generic, competitor-like packaging visuals
• Poor engagement on product page
• Limited Subscribe & Save adoption

The category was saturated with similar-looking listings using plain packaging, weak visual hierarchy, no emotional branding, and no storytelling in design. Customers were not choosing — they were just comparing prices.

We completely repositioned the product from a "generic feed supplement" to a premium flock wellness solution focused on four pillars:

• Premium Visual Identity — Bold high-contrast packaging, strong brand identity, hero chicken visual, clean hierarchy: Benefit → Trust → Proof
• Conversion-First Messaging — "100% Natural" as trust anchor, "5 Pound Powerful Herbs Inside" as value signal, scan-friendly benefit bullets
• Subscribe & Save Integration — Positioned as a daily flock health solution to shift mindset from one-time purchase to recurring essential
• A+ Content Strategy — 5-section storytelling flow: Brand Introduction, Problem Agitation, Solution Positioning, Benefits Breakdown, Trust & Conversion Block

The client wanted a high profit product launch in Beauty & Personal Care — not a low margin competitive listing. The focus was on building a product that could generate strong per-sale profit while standing out in a saturated wellness niche.

• High margin product (not price-driven competition)
• Premium positioning in Beauty & Personal Care
• Strong differentiation vs generic competitors

The cold plunge market was saturated with generic inflatable tubs, weak branding, aggressive price competition, and low differentiation. Most sellers were forced into low margin scaling models.

We introduced an innovative design where ice is kept separate from direct skin contact through a dedicated chamber, while still maintaining cold water temperature. This addressed a key user pain point (skin irritation from ice contact) and enhanced the experience by adding value-driven accessories including snorkels.

The product was structured specifically for profitability from day one — pricing strategy designed for $35 to $45 profit per sale, premium positioning to avoid direct price wars, and a value stacking approach to justify higher perceived worth.

To strengthen decision making, we built a custom Market Tracker system that turned static market research into a live strategic intelligence system:

Pricing Analysis of Competitors

Market Tracker — Competitor Pricing Analysis

Seller Type Analysis

Seller Type Breakdown

Review Analysis

Competitor Review Analysis

Market Share

Brand Market Share

The client was extremely frustrated as the account had become difficult to manage. Rising CPCs and an overall ACoS of over 100% were causing continuous losses, and they were close to shutting down the brand because they couldn't see a way to recover.

Account Performance Overview — ACoS & TACoS increasing trend

When they came to us, their only goal was to clear inventory and minimize further losses. However, after implementing our Profit Protocol System, the entire direction of the business changed.

We reviewed the account's year-over-year performance and found that both ACoS and TACoS had been consistently increasing, indicating the account was not being monitored and optimized effectively. As highlighted below, the account's key metrics clearly reflected this trend:

Account Key Metrics — Year-over-Year ACoS & TACoS Performance

We analyzed performance at the ASIN level to identify which products were driving results and which were underperforming. For the top-performing ASINs, we ensured inventory remained healthy to avoid stockouts, while ad spend on underperforming ASINs was reduced temporarily.

ASIN Level Analysis — Identifying Top & Underperforming Products

We identified that Sponsored Brand Video (SBV) was the best-performing ad type, while Sponsored Display was delivering the weakest results and consuming a significant portion of the budget inefficiently. We paused Sponsored Display and reallocated spend toward SBV campaigns — increasing sales velocity, strengthening organic rankings, and accelerating the account's recovery.

PPC Ads Analysis — Sponsored Brand Video vs Sponsored Display Performance

We identified search terms that had been consistently spending budget without generating any sales. These keywords were immediately negated across the account to eliminate wasted ad spend, improve traffic quality, and redirect the budget toward more profitable opportunities.

Search Term Analysis — High-Spend Zero-Sales Keywords Negated

We leveraged the Subscribe & Save strategy to improve profitability by encouraging repeat purchases — increasing customer retention, improving lifetime value, and contributing to more stable and predictable profit growth.

Subscribe & Save Strategy Implementation

Increased Subscribe & Save Subscriptions by 41% in next 8 months. This alone increased the customer's lifetime value from $23.96 to $163.62.

Subscribe & Save Subscriptions Growth — 8-Month Performance Graph

The client was selling a herbal chicken supplement in a highly competitive Amazon niche. Despite having a solid product, their listing was struggling with:

• Low click-through rate (CTR)
• Weak brand differentiation
• Generic, competitor-like packaging visuals
• Poor engagement on product page
• Limited Subscribe & Save adoption

The category was saturated with similar-looking listings using plain packaging, weak visual hierarchy, no emotional branding, and no storytelling in design. Customers were not choosing — they were just comparing prices.

We completely repositioned the product from a "generic feed supplement" to a premium flock wellness solution focused on four pillars:

• Premium Visual Identity — Bold high-contrast packaging, strong brand identity, hero chicken visual, clean hierarchy: Benefit → Trust → Proof
• Conversion-First Messaging — "100% Natural" as trust anchor, "5 Pound Powerful Herbs Inside" as value signal, scan-friendly benefit bullets
• Subscribe & Save Integration — Positioned as a daily flock health solution to shift mindset from one-time purchase to recurring essential
• A+ Content Strategy — 5-section storytelling flow: Brand Introduction, Problem Agitation, Solution Positioning, Benefits Breakdown, Trust & Conversion Block

The client wanted a high profit product launch in Beauty & Personal Care — not a low margin competitive listing. The focus was on building a product that could generate strong per-sale profit while standing out in a saturated wellness niche.

• High margin product (not price-driven competition)
• Premium positioning in Beauty & Personal Care
• Strong differentiation vs generic competitors

The cold plunge market was saturated with generic inflatable tubs, weak branding, aggressive price competition, and low differentiation. Most sellers were forced into low margin scaling models.

We introduced an innovative design where ice is kept separate from direct skin contact through a dedicated chamber, while still maintaining cold water temperature. This addressed a key user pain point (skin irritation from ice contact) and enhanced the experience by adding value-driven accessories including snorkels.

The product was structured specifically for profitability from day one — pricing strategy designed for $35 to $45 profit per sale, premium positioning to avoid direct price wars, and a value stacking approach to justify higher perceived worth.

To strengthen decision making, we built a custom Market Tracker system that turned static market research into a live strategic intelligence system:

Pricing Analysis of Competitors

Market Tracker — Competitor Pricing Analysis

Seller Type Analysis

Seller Type Breakdown

Review Analysis

Competitor Review Analysis

Market Share

Brand Market Share